The ELKS Drug Awareness Program and the DEA have partnered with SMOSH, a widely popular digital comedy youth-targeted site for a powerful & emotionally driven campaign to bring awareness to the long-term effects of drugs through the organization’s very first digital and social anti-drug campaign.
WHAT: New brand campaign features the SMOSH cast highlighting the devastating physical effect of drugs through a compelling video that transforms each of them in different ways and poses the question “What Wouldn’t You Give Up to Drugs?”
Content Breakdown:
WHEN: Campaign launched on October 3, 2017
WHERE: The 13 minute video launched on SMOSH’s hugely popular SMOSH Pit YouTube channel, along with additional content running on SMOSH’s Twitter & Instagram pages - with a call to action asking young adults and parents to show us what they love and would never want to lose to drugs using the hashtags: #ELKSDAP #whatyoulove
YouTube: https://www.youtube.com/watch?v=U47PEdOhDbo
Twitter: https://twitter.com/smosh/status/915297923994312704
Instagram: https://www.instagram.com/p/BZzDxXmHhWH/?hl=en&taken-by=smosh