About UR Choice UR Voice
The UR Choice UR Voice edutainment training program was the brainchild of Milton "Bigg Milt" Creagh, an internationally renowned motivational speaker for teens. The Elks partnered with Bigg Milt on this important endeavor, and together the two produced UR Choice UR Voice, a top notch film and music video, featuring former Grey’s Anatomy star Isaiah Washington and Grammy Award winning producer Isaiah “Izzy” Avila.
The UR Choice UR Voice music video uses mainstream music to expose youth to a different, more realistic view of the dangers that illicit drugs present. By using a form of media familiar to youth, this campaign is at the forefront of drug prevention methods.
The accompanying documentary introduces another facet to the campaign by providing interviews with current and recovering drug users, as well as with individuals indirectly impacted by drug use. For example, a young girl, whose life was negatively affected by her father’s drug abuse, is featured in the documentary. Viewers also are shown the background behind the production of the music video.
With the UR Choice UR Voice campaign, the Elks Drug Awareness Program aims to present its materials at schools and youth community groups in partnership with local Elks Lodges across the nation.
Each year, Milton visits schools across the country to speak to students and parents about the dangers of drug and alcohol use and abuse, and screen the UR Choice UR Voice video.
Back to top